Fischer Communications conducts workshops that support capacity building for nonprofit organizations and government-sponsored programs. Workshops are available in person and via teleconference or webinar.
On-camera practice: Includes two recorded interviews with each participant in which they learn to take control of an interview.
Framing and Message development: Participants work as a team to develop targeted key messages and talking points for their organizations.
Communicating in a crisis: Providing training for crisis communications spokespersons to successfully address crises and handle antagonistic interviews. (Optional component)
Bridging techniques: Demonstrating how to answer "questions you wish no one would ask."
Storytelling: Developing and telling stories that interest the press and position your organization effectively.
Media spokesperson manual and workbook.
Storytelling: Components of a “good” story (one that interests the press, funders, etc.).
The “Ws”:Who was involved?What happened?Where did your organization make a difference?What was the result?
Key messages: Specific points to communicate.
Storytelling manual and worksheets.
Overview: A comprehensive description of what media advocacy is and when and how to use it.
Media advocacy and public policy: Understanding the importance of policy platforms in media advocacy..
Ten steps to developing an effective media advocacy campaign: Combining practical and strategic elements to create a cost-effective campaign that produces results.
Media advocacy manual and workbook.
Building a crisis communications team: Creating the appropriate internal group to manage crises before they occur.
Crisis scenarios: Using a template to identify potential crises for your organization, including identifying personnel required to address each crisis and creating crisis-specific key messages.
Communicating in a crisis: Providing training for spokespeople to successfully handle antagonistic interviews.
Ten steps for effective crisis communications: Becoming a community resource, speaking to the press and diverting potentially negative attention.
Crisis communications manual and workbook.
Targeting the consumer: Putting the target audiences at the center of every decision and planning from the community's perspective.
The social ecological model: Develop a framework to examine the multiple effects and interrelatedness of social elements in an environment from the perspective of the individual to the societal and policy levels.
The “four Ps:” Understanding the differences and similarities between the “four Ps” of traditional marketing and the “four Ps” of social marketing.
The six phases of social marketing: Understanding how to use social marketing in a “real world” context.
Social marketing manual and workbook.
[This workshop can be adapted to become a facilitated meeting to support development of a strategic communications plan.]
Overview: Strategic communications planning’s role in an organization’s strategic plan.
Statement of goals: What will the communications objectives achieve?
Strengths: Identification of the organization’s strengths.
Challenges: Identification of the barriers to success.
Stakeholder identification and analysis: Use of the “audience grid”; target audience identification and perspectives; organization’s goals for each particular target audience, key messages and talking points, and appropriate communication vehicles for each audience.
Strategies for achieving goals: Concrete strategies to achieve objectives.
Action plan: Tactics to support strategies.
Evaluation: Development of a system to measure results.
Strategic communications planning manual and workbook.
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